Brim and Boulevard: A New Boutique on Pequot Lakes' Main Street

Pequot Lakes' shopping street keeps adding new storefronts, and the latest is Brim and Boulevard, a women's accessories and clothing shop owned by Sarah Blaesing. The storefront next to Leslie's was targeting a Memorial Day weekend 2026 opening, with her online store up and running before that. It is a small business story, but it is also a signal about the direction of the town's main street.

What the Shop Carries

Brim and Boulevard specializes in women's accessories and clothing, with hats, purses, and jewelry at the center of the lineup. It is the kind of shop that fills a real gap on a main street, the place you stop for a gift, a new bag, or something to wear to a summer wedding at the lake.

The Bobber Trail Keeps Growing

Pequot Lakes' downtown has been steadily adding shops and restaurants, and the new boutique joins a stretch that already anchors the town's identity. The development plans along the Paul Bunyan Trail and the Front Street reconstruction are both part of the same story: a town investing in the streets and storefronts that make it walkable. Snarky's Hideout, a restaurant and bar at 31055 Front Street, has also joined the chamber's dining directory recently, so the momentum is not limited to one kind of business.

Why New Retail Matters to Buyers

**A main street is a mirror.** When shops open and stay open, it tells you the town has the population and the traffic to support them.

**Shopping local is a habit here.** The Bobber Trail and the downtown events keep foot traffic moving past the storefronts all season.

**It adds to resale appeal.** Towns with a healthy main street tend to hold their appeal, and that shows up in the market over time.

The Honest Read

One boutique does not transform a town, but it is part of a pattern. Pequot Lakes is adding housing, a hotel, and new storefronts at the same time, and each one makes the next one more likely. For buyers, that is the kind of steady momentum worth paying attention to. Our Pequot Lakes guide covers the lakes and neighborhoods behind the new storefronts.

Thinking about Pequot Lakes? Schedule a conversation or start with our buying guide. Cheers!